Self-Finance ProgrammeSubject to University Approval

Bachelor of Science in Visual Communication (AI)

Future-Ready Creators — Where Creativity Meets Artificial Intelligence

3 Years Duration
6 Semesters
AI-Integrated Learning Framework
Register InterestView Learning Framework

Admissions open after university approval. Register your interest to receive updates.

NAAC

Accredited Institution

Quality assured education

15:1

Learners per Senior Learner

Personalized attention

90%+

Placement Record

AI-forward career pipeline

AI-First

Industry-First Focus

Emerging-tech creative roles

About the Programme

Programme Overview

The Bachelor of Science in Visual Communication (AI) is a pioneering three-year undergraduate programme that prepares creators for the age of generative intelligence. This UGC-recognized degree fuses core visual communication craft — design, typography, photography, videography, motion graphics — with an AI layer covering prompt engineering, generative image and video tools, AI-augmented UI/UX, and machine learning fundamentals for designers.

Our curriculum is built for the new creative economy where human imagination collaborates with AI systems. Learners graduate with a strong aesthetic foundation and practical mastery of industry-defining AI tools — Midjourney, Stable Diffusion, Adobe Firefly, Figma AI, Runway, Sora, Pika — positioning them for high-growth roles across advertising, OTT, product design, motion studios, and AI-first content platforms.

Generative AI Toolchain
AI-Augmented Creative Workflow
Hybrid Human-AI Studio Practice
Industry GPU Lab
Live Client AI Projects
Visual Communication AI StudioPending Approval
Admissions

Eligibility & Admission Criteria

Open to every curious creator — no coding or portfolio prerequisites

Academic Qualification

  • •Higher Secondary (10+2) from recognized board
  • •Any stream — Arts, Science, or Commerce
  • •No minimum stream restriction
  • •Reserved category norms as per state rules

No Entrance / Portfolio Required

  • •No entrance examination
  • •No prior design portfolio needed
  • •No coding / ML background expected
  • •Interest in design, storytelling & tech is all that matters

Documents Required

  • •10th & 12th Mark Sheets
  • •Transfer Certificate
  • •Community Certificate
  • •Passport Size Photographs
  • •Aadhaar Card Copy
  • •Income Certificate
  • •Bank Details
Learning Framework

Programme Learning Framework

Core visual communication craft layered with industry-defining AI tools, workflows, and ML fundamentals

Learning Period I

  • •Introduction to Human Communication
  • •Visual Arts & Aesthetics
  • •Design Fundamentals & Colour Theory (Practical)
  • •Digital Drawing & Painting (Practical)
  • •Introduction to AI for Creatives
  • •Prompt Engineering I — Text-to-Image Foundations (Practical)

Learning Period II

  • •Understanding Visual Communication
  • •Photography & Videography (Practical)
  • •Typography & Publication Design (Practical)
  • •Image Editing & Colour Management (Practical)
  • •Generative AI Studio I — Midjourney, Stable Diffusion, Firefly (Practical)
  • •Digital Storytelling & Script Writing (Practical)
Outcomes

Programme Learning Outcomes

Craft, cognition, and AI fluency — what you will walk out with

Design Thinking + AI Co-Pilot

Solve creative problems using a hybrid toolkit of classical design methods and modern AI ideation workflows.

Prompt Craft Mastery

Engineer precise, production-ready prompts for text-to-image, text-to-video, and multimodal generation systems.

AI Tool Fluency

Hands-on mastery of Midjourney, Stable Diffusion, Firefly, Runway, Sora, Pika, Figma AI, Adobe Creative Suite, and Blender.

Visual Storytelling

Create compelling narratives across photography, videography, motion, and AI-generated media.

Ethical & Critical AI Use

Navigate copyright, authorship, bias, and responsibility when deploying generative systems in creative work.

Industry-Ready Portfolio

Graduate with a live-client portfolio, capstone AI project, and professional presentation skills for creative roles.

Careers

Career Opportunities

New-age AI-first roles alongside every traditional visual communication career

AI Content Creator

Produce AI-generated visuals and campaigns across brands and platforms

Prompt Designer

Engineer production prompts for studios, ad agencies, and AI labs

AI-Augmented UI/UX Designer

Design products with AI tooling for SaaS, fintech, and edtech

AI Motion & VFX Artist

Generate and composite AI-driven video for OTT, ads, and film

Graphic Designer

Branding, advertising, and visual identity design

Photographer / Videographer

Commercial, editorial, fashion, and event shoots

Digital / Social Media Creative

AI-powered content for brand and performance marketing

Art Director / Brand Designer

Lead creative at advertising agencies and in-house brand teams

Employment Sectors

AI Design StudiosAdvertising AgenciesOTT & StreamingAnimation & VFX StudiosSaaS & Product CompaniesEdtech & FintechGaming IndustryDigital MarketingPublishing & MediaAI Content PlatformsFilm & TelevisionFreelance Creative Practice
Infrastructure

Learning Facilities

GPU-powered AI Design Lab alongside complete creative infrastructure

AI Design Lab (GPU Workstations)

AI Design Lab (GPU Workstations)

High-end GPU workstations for local Stable Diffusion, ControlNet, AI video rendering, and Blender + Cinema 4D workflows. Curated pipelines for Midjourney, Firefly, Runway, Sora, and Pika.

Motion Graphics & VFX Studio

Motion Graphics & VFX Studio

Dedicated studio with green screen, motion-capture setup, high-performance compositing suites, and industry-standard After Effects, Nuke, DaVinci Resolve workflows.

Photography & Videography Studio

Photography & Videography Studio

Professional studio with DSLR + mirrorless cameras, cinema lenses, studio lighting, backdrops, and post-processing stations for commercial shoots.

Mac Lab & Adobe Creative Suite

Mac Lab & Adobe Creative Suite

Apple workstations fully licensed with the Adobe Creative Cloud — Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, XD, and Firefly.

Sound & Voice Recording Room

Sound & Voice Recording Room

Acoustically treated room with professional microphones and DAW setups for voiceover, podcast, and soundtrack production.

Library & Digital Asset Archive

Library & Digital Asset Archive

Extensive collection of design books, journals, subscription databases, and a digital asset archive for references, stock, and AI training inspiration.

Campus Life at JKKN
Why Us

Why Choose Our B.Sc. Visual Communication (AI) Programme?

An industry-first curriculum, real GPU infrastructure, and a placement network built for the AI-first creative economy.

First-Mover AI Learning Framework

Region-first integration of Generative AI, prompt engineering, and AI-augmented design into a UGC-recognized UG degree.

GPU Infrastructure + AI Tool Stack

Dedicated GPU workstations, licensed creative software, and subscriptions to Midjourney, Firefly, Runway, and Figma AI.

Hybrid Faculty — Design + Tech

Faculty with industry experience across design studios, production houses, and emerging AI-creative workflows.

Live Client & Capstone Projects

Real brand briefs, AI-driven campaigns, and a final-year capstone designed for portfolio-grade impact.

AI-Forward Placement Network

Active partnerships with AI design studios, OTT creators, product teams, and traditional agencies alike.

FAQ

Frequently Asked Questions

Everything you need to know about the B.Sc. Visual Communication (AI) programme

B.Sc. Visual Communication (AI) is a proposed programme currently awaiting official approval from the affiliating university. Admissions will open only after approval is received. In the meantime, you can register your interest via our Contact page and we will notify you as soon as applications open — no payment or commitment is required at this stage.
The B.Sc. Visual Communication (AI) programme is a 3-year full-time undergraduate degree comprising six semesters. Each academic year consists of two semesters with theoretical courses, practical studio sessions, AI tool labs, and hands-on industry projects.
The AI variant blends all core visual communication subjects (design, typography, photography, videography, motion graphics) with an AI layer — Generative AI (Midjourney, Stable Diffusion, Firefly), Prompt Engineering, AI-powered video (Runway, Sora, Pika), AI-augmented UI/UX, and fundamentals of Machine Learning for designers. Graduates are prepared for emerging AI-first creative roles in addition to traditional VC careers.
Candidates must have completed Higher Secondary (10+2) from a recognized board in any stream — Arts, Science, or Commerce. No coding background or entrance test is required. Passion for design, storytelling, and emerging technology is what matters.
No. The programme is designed for creative learners. Machine Learning and AI concepts are taught from scratch with a designer-first lens — focusing on tools, workflows, ethical use, and prompt craft rather than heavy mathematics or coding.
You will work hands-on with Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, Figma AI, Runway, Sora, Pika Labs, ChatGPT and Claude for creative workflows, alongside industry-standard Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma, Blender, and Cinema 4D.
Yes, a final-semester industry internship is mandatory. Our placement cell connects learners with AI-forward design studios, advertising agencies, OTT platforms, SaaS/product companies, edtech, fintech, gaming, and film production houses — giving you portfolio-ready live project experience.
Graduates can pursue emerging roles like AI Content Creator, Prompt Designer, AI Visual Artist, AI Motion Designer, AI-Augmented UI/UX Designer, AI Video Editor, alongside traditional careers — Graphic Designer, Art Director, Brand Designer, Photographer, Videographer, Digital Marketer, and Animator.
Yes. Graduates can pursue M.Sc. in Visual Communication, M.A. in Mass Communication, M.Des in Interaction/Graphic/Motion Design, MBA in Marketing or Media Management, or specialized programmes in AI, Animation, Film Studies, or Digital Media. Industry certifications in Generative AI, UI/UX, and Motion Design also add strong career leverage.
Proposed Programme

Be Among the First AI Creators

This programme is proposed for the upcoming academic year and is currently awaiting official approval from the affiliating university. Register your interest today and we will notify you the moment admissions open.

No admission fee or commitment required at this stage — this is a free interest registration.

Register InterestTalk to Admissions