JKKN College of Arts and Science

Mr.GOVINDHARAJ S

Assistant Professor — Commerce

Assistant Professor - Commerce (CA)Accounting & MarketingAcademic MentorStudent-Centered TeachingEvent OrganizerPlacement Committee MemberB.Com (CA) Board of Studies MemberM.Com Board of Studies Member7+ Years Teaching ExperienceExam Cell MemberAdmission Committee Member

Years Experience

Research Papers

👤Professional Summary

An enthusiastic and dedicated Assistant Professor in Commerce (CA) with over 7 years of teaching experience. Holds M.Com. and M.Phil., and currently pursuing a Ph.D. Specializes in Accounting and Marketing, with a focus on student-centered and practical teaching methods. Actively involved in mentoring, curriculum development, and placement activities, contributing to academic excellence and student development.

🎓Academic Qualifications

Degree	Specialisation	University	Year
B.Com	Commerce	Periyar University	2016
M.Com	Commerce	Periyar University	2018
M.Phil	Commerce	Periyar University	2019
Ph.D	Marketing	Bharathiyar University	Pursuing

✦Areas of Specialisation

CommerceMarketingAccountancy

💼Experience

TEACHING · 7 YEARS

2019 – 2023

Assistant Professor cum Head of Commerce

Anbu Arts and Science College, Komarapalayam

2023 – PRESENT

Assistant Professor in Commerce

JKKN College of Arts & Science (Autonomous) - SF, Komarapalayam

📖Research & Publications

SELECTED PUBLICATIONS

The Impact of Artificial Intelligence and Machine Learning on Digital Marketing

· Retail Cogitate 2024 (Edited Book - National Conference Proceedings) ISBN: 978-81-969082-9-4, Pages: 185-189, 2024

A Study on the Impact of Google on E-Commerce

· One Day National Conference on Agile Business in the Midst of Disruptions for Sustainability and Inclusivity (ABDSI 2024), ISBN: 978-81-19980-88-8, 2024

ACADEMIC PROFILES

Google Scholar ORCID

🔒Certifications & Training

Faculty Development Program on Developing Future-Ready Educators for the NEP 2020 Vision

AICTE - ATAL Academy · 2025

Paper Presentation - A Study on the Impact of Google on E-Commerce

Adhiyaman Arts and Science College for Women · 2024

Paper Presentation - Digital Marketing (Retail Cogitate 2024)

PSG College of Arts and Science · 2024

7 Days Online Workshop on Research Methodology and Publication Ethics

Star International Foundation for Research and Education · 2025

International Conference on Sustainable Startups and Entrepreneurial Excellence

Vivekananda Arts and Science College for Women · 2026

👥Professional Memberships

Organisation	Type	Since
Periyar University	External Examiner - UG Central Valuation	2021
Periyar University	Practical External Examiner	2022
J.K.K. Nataraja College of Arts & Science (Autonomous)	UG-B.Com (CA) Board of Studies Member	2024
J.K.K. Nataraja College of Arts & Science (Autonomous)	PG-M.Com Board of Studies Member	2024

🎓Student Mentoring & Guidance

GUIDANCE SUMMARY

PG Dissertations Guided

UG Projects Guided