JKKN College of Arts and Science

Mrs. M. S. Punithamalar .

Assistant Professor & Head — Commerce

10+ Years ExperiencePeriyar University Affiliated

10+

Years Experience

Research Papers

Awards Won

👤Professional Summary

Mrs. M. S. Punithamalar is a dedicated academician in the field of Commerce with expertise in Marketing, Finance, and emerging applications of Artificial Intelligence in business. With extensive teaching experience at JKKN College of Arts & Science, she is committed to innovative teaching, research, and learner development. Academic contributions include research publications, conference presentations, and active participation in professional development programs.

🎓Academic Qualifications

Degree	Specialisation	University	Year
Ph.D (Pursuing)	Marketing	Periyar University	2026
M.Phil	Finance	Avinashilingam Deemed University	2011
MBA	Finance	Tamilnadu Open University	2010
M.Com (CA)	Marketing	Bharathiyar University	2010

✦Areas of Specialisation

MarketingFinance

💼Experience

TEACHING · 10 YEARS

2016 – PRESENT

Professor & Head - Department of Commerce (CA)

JKKN College of Arts & Science, Autonomous (SF)

📖Research & Publications

RESEARCH FOCUS

Customer attitude and satisfaction towards online shoppingRole of foreign direct investment in IndiaImpact of Demonetization on Indian EconomyFactors influencing customer satisfaction in online shopping

SELECTED PUBLICATIONS

Customers attitude and satisfaction towards online shopping: A study in Erode district of Tamilnadu

· Education and Society, Volume 46, Issue 4, ISSN 2278-6864, 2024

An investigation on factors influencing customer satisfaction by utilising online shopping

Role of foreign direct investment in India: An Analytical study

· SHANLAX International Journal of Commerce, vol 6, special issue 3, ISSN 2320-4168, 2018

Impact of Demonetization on Indian Economy

· Migration Diaspora and Remittance Review 2(1), DOI:10.5281/zenodo.6505489, 2018

Customers attitude and satisfaction towards online shopping: A study in Erode district

· ISBN 978-81-941390-2-7, 2024

Customers attitude and satisfaction towards online shopping: A study in Erode district of Tamilnadu

· Education and Society, ISSN 2278-6864 with IF=6.718, vol 46 Issue 01, UGC CARE Approved, 2022

ACADEMIC PROFILES

Google Scholar ResearchGate ORCID

🔒Certifications & Training

Student Psychology

SWAYAM · 2024

🏆Awards & Recognitions

Award	Body	Year
Best Teacher Award	Aram Awards	2024

🎓Student Mentoring & Guidance

GUIDANCE SUMMARY

PG Dissertations Guided

UG Projects Guided

❓Frequently Asked Questions

Who is Mrs. M. S. Punithamalar?▼

Mrs. M. S. Punithamalar is a Commerce academician and faculty member at the Department of Commerce, JKKN College of Arts & Science. She specializes in Marketing, Finance, and Artificial Intelligence applications in business, with active contributions in teaching, research, and academic development.

What are the Qualifications of Mrs. M. S. Punithamalar?▼

M.Com (CA) – Master of Commerce (Computer Applications), MBA – Master of Business Administration, M.Phil. in Commerce, Ph.D. (Pursuing) in Commerce.

What is the Specialisation of Mrs. M. S. Punithamalar?▼

Marketing, Finance, and Artificial Intelligence applications in business.

Does Mrs. M. S. Punithamalar have current updates in Artificial Intelligence?▼

Yes, she has academic updates related to Artificial Intelligence through professional development activities.

How to Contact Mrs. M. S. Punithamalar?▼

JKKN College of Arts & Science, located at Natarajapuram, NH-544 (Salem-Coimbatore Highway), Kumarapalayam, Namakkal District, Tamil Nadu – 638183.