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JKKN College of Arts and Science
Mrs. M. S. Punithamalar .
Assistant Professor & Head — Commerce
10+ Years ExperiencePeriyar University Affiliated
10+
Years Experience
6
Research Papers
1
Awards Won
👤Professional Summary
Mrs. M. S. Punithamalar is a dedicated academician in the field of Commerce with expertise in Marketing, Finance, and emerging applications of Artificial Intelligence in business. With extensive teaching experience at JKKN College of Arts & Science, she is committed to innovative teaching, research, and learner development. Academic contributions include research publications, conference presentations, and active participation in professional development programs.
🎓Academic Qualifications
| Degree | Specialisation | University | Year |
|---|---|---|---|
| Ph.D (Pursuing) | Marketing | Periyar University | 2026 |
| M.Phil | Finance | Avinashilingam Deemed University | 2011 |
| MBA | Finance | Tamilnadu Open University | 2010 |
| M.Com (CA) | Marketing | Bharathiyar University | 2010 |
✦Areas of Specialisation
MarketingFinance
💼Experience
TEACHING · 10 YEARS
2016 – PRESENT
Professor & Head - Department of Commerce (CA)
JKKN College of Arts & Science, Autonomous (SF)
📖Research & Publications
RESEARCH FOCUS
Customer attitude and satisfaction towards online shoppingRole of foreign direct investment in IndiaImpact of Demonetization on Indian EconomyFactors influencing customer satisfaction in online shopping
SELECTED PUBLICATIONS
1
Customers attitude and satisfaction towards online shopping: A study in Erode district of Tamilnadu
· Education and Society, Volume 46, Issue 4, ISSN 2278-6864, 2024
2
An investigation on factors influencing customer satisfaction by utilising online shopping
3
Role of foreign direct investment in India: An Analytical study
· SHANLAX International Journal of Commerce, vol 6, special issue 3, ISSN 2320-4168, 2018
4
Impact of Demonetization on Indian Economy
🔒Certifications & Training
Student Psychology
SWAYAM · 2024
🏆Awards & Recognitions
| Award | Body | Year |
|---|---|---|
| Best Teacher Award | Aram Awards | 2024 |
🎓Student Mentoring & Guidance
GUIDANCE SUMMARY
40
PG Dissertations Guided
70
UG Projects Guided
❓Frequently Asked Questions
Who is Mrs. M. S. Punithamalar?▼
Mrs. M. S. Punithamalar is a Commerce academician and faculty member at the Department of Commerce, JKKN College of Arts & Science. She specializes in Marketing, Finance, and Artificial Intelligence applications in business, with active contributions in teaching, research, and academic development.
What are the Qualifications of Mrs. M. S. Punithamalar?▼
M.Com (CA) – Master of Commerce (Computer Applications), MBA – Master of Business Administration, M.Phil. in Commerce, Ph.D. (Pursuing) in Commerce.
What is the Specialisation of Mrs. M. S. Punithamalar?▼
Marketing, Finance, and Artificial Intelligence applications in business.
Does Mrs. M. S. Punithamalar have current updates in Artificial Intelligence?▼
Yes, she has academic updates related to Artificial Intelligence through professional development activities.