The Institution Innovation Council (IIC 7.0) successfully hosted a workshop on Effective Sales and Marketing for Entrepreneurs and Startups on February 6th, 2025, at Senthuraja Hall. The event featured Ms. S Keerthiga, Assistant Professor of Commerce at Excel College, as the guest speaker. Participants gained practical insights into sales strategies and innovative marketing techniques, and engaged in interactive Q&A sessions and valuable discussions. Real-world case studies were also presented to facilitate better entrepreneurial growth.
The workshop provided valuable takeaways for startups and budding entrepreneurs, and saw enthusiastic participation and thoughtful discussions. The event concluded with actionable solutions for overcoming business challenges, and the Institution Innovation Council extends its gratitude to the inspiring speaker and motivated participants for making the workshop a huge success.
