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JKKN College of Arts and Science
Mrs.PUNITHAMALAR.M.S
Assistant Professor — Department of Commerce(CA)
10+ Years ExperiencePeriyar University Affiliated
10+
Years Experience
6
Research Papers
1
Awards Won
👤Professional Summary
I am Mrs. M. S.Punithamalar, a dedicated academician in the field of Commerce with expertise in Marketing, Finance, and emerging applications of Artificial Intelligence in business. With extensive teaching experience at JKKN College of Arts & Science, I am committed to innovative teaching, research, and learner development. My academic contributions include research publications, conference presentations, and active participation in professional development programs, reflecting my continuous pursuit of excellence in teaching and research.
🎓Academic Qualifications
| Degree | Specialisation | University | Year |
|---|---|---|---|
| Ph.D (Pursuing) | Marketing | Periyar University | 2026 |
| M.Phil | Finance | Avinashilingam deemed University | 2011 |
| MBA | Finance | Tamilnadu open University | 2010 |
| M.Com (CA) | Marketing | Bharathiyar University | 2010 |
✦Areas of Specialisation
MarketingFinance
💼Experience
TEACHING · 10 YEARS
2016 – PRESENT
Professor & Head - Department of Commerce(CA)
JKKN College of Arts & Science,Autonomous (SF)
📖Research & Publications
RESEARCH FOCUS
Customers' attitude and satisfaction towards online shopping: a Study in erode district of tamilnadu, Education and Society, Volume 46, Issue 4, ISSN; 2278-6864.“Role of foreign direct investment in India; An Analytical study” In SHANLAX International Journal of Commerce, vol 6, special issue 3, ISSN; 2320-4168, Jan 2018.Impact of Demonetization on Indian Economy, Migration diaspora and Remittance Review 2(1) 2022.DOI : https://doi.org/10.5281/zenodo.6505489.Customers' attitude and satisfaction towards online shopping: a Study in erode district, ISBN; 978-81-941390-2-7.Customers' attitude and satisfaction towards online shopping: a Study in erode district of Tamilnadu, Education and Society:ISSN 2278-6864 with IF = 6.718 vol 46, Issue 01, No.01, October – December: 2022, UGC CARE Approved, Group I,Peer reviewed Bilingual, Multi discipilinary Referred Journal.An investigation on factors influencing customer satisfaction by utilising online shopping
SELECTED PUBLICATIONS
1
Customers' attitude and satisfaction towards online shopping: a Study in erode district of tamilnadu
M.S. Punithamalar,Dr. V.K Sasikala · Volume 46, Issue 4, ISSN; 2278-6864., 2024
2
An investigation on factors influencing customer satisfaction by utilising online shopping
🔒Certifications & Training
Student psychology
Swayam · 2024
🏆Awards & Recognitions
| Award | Body | Year |
|---|---|---|
| Best Teacher Award | Aram Awards | 2024 |
🎓Student Mentoring & Guidance
GUIDANCE SUMMARY
40
PG Dissertations Guided
70
UG Projects Guided
❓Frequently Asked Questions
Who is Mrs.M.S.Punithamalar?▼
Mrs. M. S. Punithamalar is a Commerce academician and faculty member at the Department of Commerce, JKKN College of Arts & Science. She specializes in Marketing, Finance, and Artificial Intelligence applications in business, with active contributions in teaching, research, and academic development.
What are the Qualifications of Mrs.M.S.Punithamalar?▼
M.Com (CA) – Master of Commerce (Computer Applications)
MBA – Master of Business Administration
M.Phil. in Commerce
Ph.D. (Pursuing) in Commerce
What is the Specialisation of Mrs.M.S.Punithamalar?▼
The specialisation of Mrs. M. S. Punithamalar includes Marketing, Finance, and Artificial Intelligence applications in business.
Does Mrs. M. S. Punithamalar have current updates in Artificial Intelligence?▼
Yes, Mrs. M. S. Punithamalar has academic updating related to Artificial Intelligence through professional development activities.